The Ultimate Content Distribution Strategy Checklist. Anyone with a modicum of digital business experience can do it. The good news: your boss or client is totally on board with your running content marketing. to help you at every stage of the content marketing process. In order to help you stay ahead, we’ve created an e-book with the ultimate content marketing checklist, covering everything including useful tactics, the best tools, competitor analysis, and more. Does your website content engage your community? Readable 3. Consider the following tips when creating your content marketing strategy, and download our content strategy checklist. Checklist: Create a Content Strategy. Are you communicating effectively on your website? A content strategy is the way you manage any written texts, images, videos, ads, and other tools used to demonstrate and show off your products and services. The final objective is to reveal strengths and weaknesses in your content strategy, and adapt your content plan to your current marketing goals. Fill out the form to get your Content Strategy Checklist. You should also stay up-to-date on best practices. Powering up your content is key. You're just an alien from another planet until your content strikes a chord with your audience. In our experience, those brands are usually dealing with one of the following issues: Content Marketing Institute’s 2019 B2B Content Marketing report. Analyze your content strategy benchmarks and set new goals. Content of a Strategic Planning Checklist. Strategy The 2021 Content Marketing Checklist. Here’s a handy example of a launch content checklist from Neil Patel that you can use as a starting point to triple … Here is a checklist of things that I encourage all leaders and marketers to consider when looking at their own marketing strategies … tweak you made to your content strategy. Different content requires different placement, so consider the type of media buys you’ll need to make. SEO Content Marketing Strategy Checklist and Tips. So what are you waiting for? Perform a content audit so you're not reinventing the proverbial wheels. Make sure everyone knows who owns what, and what approvals need to happen before content moves from one stage to the next. A solid content strategy yields documented and repeatable workflows. , only 39% of marketers have one documented. Simple oversights and weak systems can easily sabotage your content strategy. Content Marketing Strategy Checklist Content Marketing Strategy you plan on how you are going to actively engage with your audience. By Joe Lazauskas July 27th, 2020. Providing a checklist for B2B content marketing strategy is a wonderful work by you. Here’s everything you need to make sure your content strategy works well, including our best tips and handy templates. It can be as simple as filling out this template with one sentence for each checkpoint. What tools and tactics are we going to use on the journey? Going forward, we recommend reviewing your strategy once a quarter to ensure your goals are still relevant and your efforts are effective. Content Marketing is a form of online marketing focused on creating, publishing, and distributing content to a targeted audience. 2021 Content Strategy Checklist: 10 Elements of an Effective Content Marketing Plan 6 min read. A critical first step in developing your content marketing strategy, and in checking the most important goal off your content strategy checklist, is having a clear idea of what you’re trying to accomplish. If your previous program was worth its salt, it was likely measured against specific goals. Your Content Strategy Checklist. Once you review the content you already have, you can forge ahead using this checklist of strategy items. You can make your content strategy as Content strategies do not have to be made All from scratch. In these scenarios, content audits have the potential to turn into deep soul searching exercises , and the questions above may only scratch the surface of even deeper content-related questions. Aligning content ideas with business goals: If you want your content to reach the right people at the right time, on the right channels, and drive them to take action, you need accurate audience data to inform your publishing plans, as well as the specific content ideas you execute. It takes a lot to keep a content machine up and running (which is why many are intimidated to try it at all). CMO of a fast-growing £400m software company Ambitious, confident & impatient. To create a comprehensive strategy, use. Instead, our discipline rests on a series of core principles about what makes content effective—what makes it work, what makes it good. Thus, there are a few things you need to ensure you get eyes on your content. It helps me to more explore my knowledge about content marketing, as I’m a blogger I always want more knowledge to read your post help me to find some useful ideas. how to craft a content distribution strategy in 6 steps, what you can learn from LinkedIn’s content strategy, And if you need a little support in any area of your content strategy, find out. Checklist. Get the right tools so you don't fall into the Black Hole of Content: Visual Content and Workflow Diagramming: - LucidChart - Draw.io Notes and List-Keeping: - Evernote - Microsoft OneNote - Google Keep Project Management: - Trello - Airtable - Basecamp - Asana - Notion The content strategy checklist listed above is only a guide and starting point. And if you haven’t fleshed out your identity, here’s, a step-by-step guide to create a brand identity, 7 questions to help you find your brand voice, In addition to your brand voice, you need to communicate a cohesive and consistent brand message at every stage of the buyer’s journey. Every piece of content you create should support your brand story in some way. ), You want your content to reach people through the right channels, so. In this guide, I’ll walk you through 5 essential steps on how to audit your content: Content marketing is a marketing method based on the creation of relevant and valuable content, to drive a specific call … A Checklist for Content Work. Source: Source: SEMrush. Estimate Reading Time: 12 minutes. Pre-content creation checklist. Make sure to. [ ] Identify your target audience and what they need. Checklist: Create a Content Strategy. The final objective is to reveal strengths and weaknesses in your content strategy, and adapt your content plan to your current marketing goals. (The good news is you don’t have to hire all these people. A strategic content plan has many moving parts. You can’t implement your content strategy without the contributions and support of your content team. When it comes to a B2B content strategy, sometimes less is more. If you’ve made it this far, then you know that content distribution is an integral part of any successful content marketing strategy. and you have NO IDEA what that’s supposed to look like. Understand Your Areas of Expertise. That means the content strategy process is high level, and goes beyond the content development process’ scope. Consider how you’ll distribute it (and how you can use it most efficiently). Content strategy, and all content marketing, is a form of storytelling. First, Get Your Insights If any of these issues are familiar to your brand, don’t feel bad. Planning & Strategy. A content strategy is a crucial blueprint to inform decisions and help you determine if your efforts are working. Shareable Hat tip to Colleen Jones, founder and principal at Content Science, who inspired some of these benchmarks. What do you have in-house already? Here’s, Your content should deliver the right message at the right time. Here’s everything you need to make sure your content strategy works well, including our best tips and handy templates. . 7 steps to create a solid content marketing strategy. Whether it’s a print ad in a magazine or a commercial dropped in a prime-time television slot, advertisements are targeted towards a specific audience based on their interests and how it relates to a specific product or service. Content marketing is more important than ever for businesses to incorporate as a major marketing strategy. , which outlines every question you need to ask yourself. One of the biggest reasons people fail in content marketing is because they don’t have a solid production process in place. Content marketing is a vital part of a company’s marketing strategy in 2020, with 84% of companies in the USA practising content marketing methods. Definition of Content Marketing. What topics do both users and search engines associate with your brand? Before you press “Save & Publish”, here are some tips to ensure your copy is clear, concise and connects with your residents. Or maybe you are struggling with writer's block? In order to help you stay ahead, we’ve created an e-book with the ultimate content marketing checklist, covering everything including useful tactics, the best tools, competitor analysis, and more. Learn, to vet your ideas more effectively. . 38. A critical first step in developing your content marketing strategy, and in checking the most important goal off your content strategy checklist, is having a clear idea of what you’re trying to accomplish. Content Marketing Checklist. To use the checklist properly, get all the members of the digital strategy team working through the checklist together and make changes as needed. But it isn’t rocket science. Consider the following tips when creating your content marketing strategy, and download our content strategy checklist. 1. Every content strategy starts with goals. It's time to launch it. From team support to the right tools, there are plenty of big and little things that can help or hinder your content strategy’s success. In content strategy, there is no playbook of generic strategies you can pick from to assemble a plan for your client or project. A content marketing strategy doesn’t have to be a 75-page document. Having a narrow vision of the themes that … Downloading the content distribution checklist I shared with you is only part of the process. But many brands struggle to make their content strategy work. ... including an Advanced Content Promotion Checklist! If you’re doing things like video, motion graphics, interactives, etc., make sure you have the right experts on hand. Content Strategy Checklist . For a strategic planning checklist to be effective, it should contain all the details that can supply the requirements and demands of developing a strategic plan for a business.A comprehensive and detailed strategic planning checklist can provide a lot of benefits to the company and its management. Content types. One of the secret benefits of a content strategy is that it helps you plan, prepare, and better allocate your budget—beforehand. Additionally, depending on what type of content you’re creating, ensure you have a team that can cover the following areas of responsibility. From team support to the right tools, there are plenty of big and little things that can help or hinder your content strategy’s success. A documented content strategy doesn’t have to be strategy template a 50-page document or a 75-slide PowerPoint pre- sentation. One person can cover several roles.). Get the right tools so you don't fall into the Black Hole of Content: You've got your content and you know where it's going. It’s an ever-evolving entity. Enter your name and email to immediately receive your free copy of the 7-Step Checklist to a Website Content Strategy!. We use cookies to ensure that we give you the best experience on our website. Understandable 4. Have you clearly identified your own content types? "Who you are tomorrow begins with what you do today". Here’s everything you need to make sure your content strategy works well, including our best tips and handy templates. The second part should help you attack your very next piece. Content strategy is, again, very similar to content development – that’s because content development is part of an overall content strategy. All you need to create is an informed, realistic, and actionable digital content plan that will guide your efforts. One thing I find helpful in a content strategy is to list out the content assets that are already performing well at this point. Make sure you have a, that provides direction for any content creators. Before you dive into content creation, make sure you’ve done your research. Get your copy of Julia’s website content strategy guide for growth-focused content marketers, Your 7-Step Checklist to a Website Content Strategy. Then, depending on a variety of factors, some of your posts will get inside your audience’s feed. Estimate Reading Time: 12 minutes. If you continue to use this site we will assume that you are happy with it. To create a strong distribution strategy, you need a strong understanding of your content goals. Your copy includes: Content strategy is crucial to your success online. Luckily, having helped plenty of brands correct course, we know what it takes to make a content strategy work well, so we’ve compiled our ultimate content strategy checklist to keep you on track. It shares common ground with user experience (UX), interface design, web development, SEO, content marketing, public relations and traditional “offline” marketing. One smart – and fun – way to craft a core content strategy statement that will serve you well is to involve stakeholders in a fill-in-the-blank activity. Content Marketing Strategy Checklist. When content or campaigns don’t perform up to your standards, it can be discouraging, but you can bounce back. Once you dive into content creation, keep the following in mind to help you create the best content possible. Definition of Content Marketing. … Content marketing is a marketing method based on the creation of relevant and valuable content, to drive a specific call … Content marketing strategy is roadmap for your business objectives. How are we going to get there? Pre-content creation checklist. Lately, it feels like 2015 again, and not just because I’ve spent the last four months comfort-rewatching Veep and the Cavs-Warriors NBA Finals. Planning & Strategy. It helps me to more explore my knowledge about content marketing, as I’m a blogger I always want more knowledge to read your post help me to find some useful ideas. Look at data with fresh eyes, get creative and bring solutions to leadership—this social media content checklist will be your guide as you revamp your strategy and improve social media performance. You’ve organized a “premiere” of your content for bloggers and thought leaders to get reviews. Where does your brand have the most authority? Content Optimization Checklist: Winning Content Strategy. To create a strong distribution strategy, you need a strong understanding of your content goals. Using the right content strategy, you can establish your status as an expert in a particular niche. This is a great resource that should be laminated and on the desk of anyone who is writing content for your local government website. Can you create and set up different kinds of content templates for different types of content in your CMS? There are many steps involved in crafting a good content strategy. Your email address will not be published. The number of content management systems available, however, make choosing the right one difficult, but this checklist can help you narrow your focus and find the CMS that best suits your needs. Downloading the content distribution checklist I shared with you is only part of the process. What strategies should you be using to take your brand to the next level? Your content strategy isn’t set in stone. There was a problem (a big bad wolf), a conflict (pigs who were trying to protect their homes from the wolf) and a solution (building a brick house to keep the wolf out, at least until he fell down the chimney). If team members have their own checklists, combine them for maximum effectiveness. You’ve sent out content teasers and previews to resources where your target audience meets. The Ultimate Content Distribution Strategy Checklist. Equally as important as the launch is the landing. The first part of the checklist is designed to help you hone your content marketing strategy and build the foundations of an ongoing content marketing program. Download this content marketing strategy template to identify answers within 8 core checkpoints before you ever press “Publish” on a piece of content.This checklist will help you map out: I’ve been there. Providing a checklist for B2B content marketing strategy is a wonderful work by you. For the Big Fat B2B Content Marketing Strategy Checklist, target persona #1 is: Martha Watton, 43. A good content strategy requires good research, data, and insights to know where you’re at and where you’re trying to go. Content marketing is a vital part of a company’s marketing strategy in 2020, with 84% of companies in the USA practising content marketing methods. to figure out how to move people from one stage to the next. The best way to ensure that you have all the necessary resources in place is to keep the plan in motion with a thorough checklist. HERE’S A BIG-ASS CHECKLIST TO HELP. It takes a lot to keep a content machine up and running (which is why many are intimidated to try it at all). It looks at the bigger picture. For the Big Fat B2B Content Marketing Strategy Checklist, target persona #1 is: Martha Watton, 43 CMO of a fast-growing £400m software company Ambitious, confident impatient A big believer in the power of contentFor more on this check out ourBuyer Persona Resource Round-up. If it is part of your content marketing strategy, you can increase your campaign’s effectiveness by using a proven checklist. How to Use Data Visualization to Win Over Your Audience, Data Visualization 101: How to Design Charts and Graphs. Get your copy of Julia’s website content strategy guide for growth-focused content marketers, Your 7-Step Checklist to a Website Content Strategy. Add the core content strategy statement to your editorial checklist. Lately, it feels like 2015 again, and not just because I’ve spent the last four months comfort-rewatching Veep and the Cavs-Warriors NBA Finals. Content marketing strategy is how you manage, use content that you create and own: whether written blog posts or PDF, video, or downloadable ebook— you name it. If you’ve made it this far, then you know that content distribution is an integral part of any successful content marketing strategy. It’s because content is the hot new marketing buzzword again. It defines valuable content using five benchmarks: 1. Need some inspiration? Before you start creating content, you need to make sure that you know who you want to target. A content strategy is a crucial blueprint to inform decisions and help you determine if your efforts are working. Whether it’s a print ad in a magazine or a commercial dropped in a prime-time television slot, advertisements are targeted towards a specific audience based on their interests and how it relates to a specific product or service. Write down all of the different types of content you will use on your website (for example, generic topic page, about page, news stories, media releases and annual reports). DIY Content Strategy Checklist. It’s been proven that businesses with a documented strategy are more effective with their content marketing efforts. We've got you covered! Actionable 5. 1. By Russell Shaw. But before you blast off... A solid content strategy yields documented and repeatable workflows. A documented content strategy helps you and your content team create valuable content for your audience. Luckily, having helped plenty of brands correct course, we know what it takes to make a content strategy work well, so we’ve compiled our ultimate content strategy checklist to keep you on track. Your copy includes: Required fields are marked *, 150 Paularino Ave, SUITE D170Costa Mesa, CA 92626 949.614.0759. Findable 2. Optimizing your content strategy for Google Discover. Daniel Cuttridge February 8, 2014. This strategy is used to: Attract and engage a community of users, increase brand awareness and credibility, generate leads and sales, and expand the customer base. Checklist: Jumpstart your strategy when your content stalls out Things change, people change and feelings change, in life and especially on social media. 37. If it is part of your content marketing strategy, you can increase your campaign’s effectiveness by using a proven checklist. By Russell Shaw. Please enter letter, number or punctuation symbols. Define Your Goals. (FYI, we’re fans of. But many brands struggle to make their content strategy work. A good content management system (CMS) can help you develop and maintain a beautiful, functional website with very little or no knowledge of web technologies like HTML, CSS, and JavaScript. It looks at the bigger picture. Once you know goals, you need the KPIs, projections, and metrics to figure out whether your content is working. Content Marketing Definition Content marketing is a method of marketing based on the creation of relevant content to the intended audience. Optimizing your content strategy for Google Discover. Then develop documentation and employee education resources by following this checklist. Try this. How to Apply Good Design at Every Level of Your Organization, Free E-Book: How to Build a Long-Term Content Strategy in a Real-Time World, Introducing Column Five's First Video Game: Groove Glider, How a Divisible Content Strategy Gives You More Content With Less Work. 2021 Content Strategy Checklist: 10 Elements of an Effective Content Marketing Plan 6 min read. You need to know what you’re trying to achieve first, then figure out the steps to support those goals. Use your personas to vet your ideas, and help your team brainstorm creative ways to tell your brand story, starting with these, You tell your brand story in many ways, including the way you sound and speak. Before we dive into the content marketing strategy checklist, first, you need to check off the following items. your CONTENT MARKETING strategy TEMPLATE AND CHECKLIST Your Content Marketing Strategy Template and Checklist If we had to pick one key theme that has emerged from 90% this year’s B2B research, it would be this: If you want to 80% > be more effective at content marketing, document your strategy. Twitter Facebook LinkedIn Flipboard 0. Early content strategy goals can include brand awareness, engagement, developing SEO clout, and increasing your brand’s social following. When it comes to content marketing … Adeft. Content strategy is a relatively new niche discipline in the digital space. [ ] Identify your target audience and what they need. There’s no question that content marketers need a content marketing strategy. If you want to create a solid plan, there are six basic questions you need to answer: Where are we now? to help you communicate more efficiently. Before you invest in content, make sure you have buy-in from your leadership team. Strategy The 2021 Content Marketing Checklist. So: Collect your data and analyze it. Content Strategy. To maximize your SEO, identify target keywords (based on your storytelling themes) up front. From team support to the right tools, there are plenty of big and little things that can help or hinder your content strategy’s success. Companies that are time-challenged should consider working with a content development writer for quality copyrighting that delivers web documents worthy of attracting natural search engine optimization traffic. That’s why you need the skills and infrastructure to help you do things efficiently and effectively. Content Optimization Checklist: Winning Content Strategy. For more on that: And if you need a little support in any area of your content strategy, find out what to look for in a content agency or hit us up. A big believer in the power of content Her results from old-style campaigns are flattening out. It’s because content is the hot new marketing buzzword again. You can create the best content in the world, but if no one sees it, it won’t help you achieve your marketing goals. You need to know who you’re trying to reach so you can tailor the right message accordingly. Identify the themes, topics, or categories that you’ll cover. It shares common ground with user experience (UX), interface design, web development, SEO, content marketing, public relations and traditional “offline” marketing. Before you start creating content, you need to make sure that you know who you want to target. Different content requires different tools, infrastructure, software, and capabilities. Content marketing is a vital part of a company’s marketing strategy in 2019, with 84% of companies in the USA practicing content marketing methods. So: Why are you bothering with content to begin with? A useful content optimization checklist is not limited to optimizing a blog post or on-page SEO. (BTW, according to CMI, only 55% of marketers use personas, so this already gives you a huge leg up. ... Marketing Strategy. A Web site is only as good as the content it contains. Your email address will not be published. Follow this checklist to create and implement a state-of-the-art web content program. Below are the content writing, brainstorming, and SEO checklists that are crucial to a smooth workflow. The Ultimate Content Strategy Checklist: Infographic Guide. Content strategy is a relatively new niche discipline in the digital space. When drafting content, this will help you determine the tone, language and information needed to meet the needs of your readers. Then, depending on a variety of factors, some of your posts will get inside your audience’s feed. Content Marketing Strategy Research Checklist Template To publish consistently and keep your team on the right schedule, keep an up-to-date editorial calendar. Think about the traditional advertising model. To optimize your content marketing campaigns, follow this checklist: Understand what is content marketing; Get to know your audience; Create a high-level content marketing strategy; Find Content topic ideas; Create a content marketing plan; Create the content (Pillar pages, evergreen articles, linkable assets) What should we fix? A content strategy checklist is just the beginning Website redesign projects are often catalysts for organizations to revisit their brand strategy, business goals, and target audiences. Content Strategy Checklist. There’s no question that content marketers need a content marketing strategy. By Joe Lazauskas July 27th, 2020. Use this checklist to do a gut check, assess what’s changed and Before we start discussing each of these steps in detail, it is important to understand that getting traffic from Google Discover means an overall optimization of your content strategy. Create a core content strategy statement. In this guide, I’ll walk you through 5 essential steps on how to audit your content: In our experience, those brands are usually dealing with one of the following issues: If any of these issues are familiar to your brand, don’t feel bad. Create your target personas and content themes. Before anything else: if multiple people or teams are speaking on behalf of a brand, they need clear direction on its personality, voice, tone, and language. A useful content optimization checklist is not limited to optimizing a blog post or on-page SEO. Where do we want to go? From metrics to media placement, SEO to social, here’s everything you need to do, double check, and keep in mind to help your distribution strategy succeed. You ’ ve sent out content teasers and previews to resources Where your target audience meets right channels so. Few things you need a strong distribution strategy, there are many steps in... We use cookies to ensure your goals are still relevant and your efforts 're just an from..., projections, and download our content strategy statement to choose topics … optimization! Effective content marketing is a form of online marketing focused on creating, publishing and! Science, who inspired some of your content strategy statement to your editorial checklist following this checklist allocate your.... To see a content strategy have a detailed checklist for my # 1 activity: writing!, according to CMI, only 55 % of marketers have one documented the checklist not... The power of content in your content strategy work each checkpoint your marketing. Can bounce back 're not reinventing the proverbial wheels ( based on the journey this template with one sentence each... Right channels, so this already gives you a huge leg up for content... I shared with you is only as good as the content it contains, but you can t. What ’ s been proven that businesses with a documented strategy are more with. Should you be using to take your brand story in some way they don ’ t bad. Goes beyond the content marketing strategy checklist maximum effectiveness “ premiere ” your... Is a great resource that should be laminated and on the right channels, so this already gives you huge. Which outlines every question you need to make sure your content is the hot new marketing buzzword again Hat to. Content for your business objectives experience on our website and Graphs content teasers and previews to resources Where your audience. A variety of factors, some of your content strategy your budget—beforehand d be a shame if I ’! Here ’ s supposed to look like ll distribute it ( and how you can ’ t have solid. Important as the content development process ’ scope content development process ’ scope roadmap for your business objectives then documentation!, get your Insights once you dive into the content it contains Martha Watton 43... Audience ’ s feed goals, you need to ask yourself to reach so you can t! Of the biggest reasons people fail in content marketing strategy to hire all these.... To support those goals up-to-date editorial calendar it helps you and your efforts Effective... Many brands struggle to make sure your content founder and principal at content Science, inspired! Is more important than ever for businesses to incorporate as a major marketing strategy a... And DIY content strategy checklist, first, you need a content checklist! Whether your content strategy statement to your current marketing goals without the contributions and support of your content strikes chord. Your target audience meets is working steps to create a strong understanding your... To take your brand, don ’ t have a, that provides for. Publishing, and adapt your content strategy, you want to create is an,... You know goals, you can make your content strategy as content strategies do not to. Marketing efforts all content marketing strategy with you is only part of your content plan your! Your editorial checklist Watton, 43 you heard as a major marketing strategy is form!, prepare, and better allocate your budget—beforehand to maximize your SEO, Identify target keywords ( on! Next level focused on creating, publishing, and actionable digital content creators and Graphs or maybe you are with... Your free copy of the secret benefits of a fast-growing £400m software company Ambitious confident... Question that content marketers, your 7-Step checklist to do a gut check assess. Experience on our website she wants to see a content marketing strategy checklist themes ) up front strategy well., is a form of online marketing focused on creating, publishing, and goes beyond the marketing... Inspired some of these issues are familiar to your standards, it can be discouraging, but can! A, that provides direction for any content creators and marketing teams can pick from to assemble a for... S, your 7-Step checklist to do a gut check, assess what ’ s everything you a... Up front worth its salt, it was likely measured against specific goals and actionable digital content.... Shame if I didn ’ t Miss strategy guide for growth-focused content marketers, your 7-Step to. Use on the desk of anyone who is writing content for bloggers and thought leaders to get your copy the!